March madness is just around the corner and I suspect a good number of readers remember the pivot foot in basketball from their youth. But where else can a pivot come in handy? Maybe a tech startup in Carmel, Indiana?
In an article in Small Biz Journal in the Indiana Business Journal, “As important as business planning is, the path to success is rarely without obstacles—or opportunities. Savvy entrepreneurs recognize that and adjust along the way’.
Take the web service local tech veterans Danielle McDowell and Janell Shaffer debuted early last year. Carmel-based MyBestFriendsHair.com started as a consumer review site for hairstylists. This month, they rebranded and relaunched the site at JadaBeauty.com with an emphasis on selling salon-quality products.”
REBOOT AND RELAUNCH?
JadaBueaty takes an interesting market opening. JadaBueaty allow stylists to e-mail clients a “hairscription” for specific products—and a link to buy it on the site. A portion of each sale goes to the referring stylist or an education fund, which McDowell said will help pay for online professional development modules.’
As more hair professionals strike out on their own—a 2011 study predicts half of all salons will rent booths to independent stylists within two years—Jada Beauty should be poised to serve the growing market, McDowell said.”
THE PIVOT NOT THAT UNCOMMON
Business pivots are not that uncommon. Sometimes a business will have trouble finding a supply or some special expertise. They may discover in the process that their need is the need of many others.
The Author and his brother-in-law had a company that attempted to market a beverage related advertising specialty some years ago. We had trouble finding screen printers that would print our products at a competitive price. Guess what. Before we knew it, we became screen printers, with a printing devise that could print foam can coolers in small runs at an effective price.
SOMETIMES THE PIVOT CAN TAKE YOU IN A BETTER DIRECTION THAN A DRIVE TO THE BASKET!
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